Content Settings: Guide AI Blog Post Generation

Configure per-domain content settings in Rankahead — tone of voice, target audience, value proposition, blocked words, and internal links for AI blog posts.

Content settings tell Rankahead’s AI exactly how to write for your brand. They are configured per domain, so you can maintain different voices and strategies across multiple websites. Every blog post Rankahead generates draws on these settings to produce output that matches your brand identity, resonates with your audience, and avoids content you have flagged as off-limits.

Navigate to Settings > Domains, open a domain, and select the Content settings tab to configure these fields.

Value proposition

The value proposition field describes what makes your brand unique. Use one or two clear sentences that explain what you do, who you do it for, and why you are better than alternatives.

Example: We help e-commerce brands recover abandoned carts using AI-powered SMS sequences that feel personal, not promotional.

Be specific. A vague value prop like “We help businesses grow” gives the AI very little to work with. The more precise your input, the more differentiated and accurate your generated posts will be.

Target audience

Describe the people your content should speak to. Include role, industry, pain points, or any other demographic detail that shapes how you communicate.

Example: Marketing managers at B2B SaaS companies with 50–500 employees who are responsible for pipeline generation but have limited content resources.

This field influences the vocabulary, examples, and depth of explanation the AI uses. A post targeting a developer audience will read differently from one aimed at a C-suite executive.

Tone of voice

Select the tone that best reflects your brand’s personality. Rankahead supports five options:

Professional

Clear, formal, and authoritative. Best for financial services, legal, enterprise software, or any brand where credibility is paramount.

Casual

Conversational and approachable. Best for consumer products, lifestyle brands, or communities where relatability matters more than formality.

Authoritative

Confident and direct, with an emphasis on expertise and data. Best for thought leadership, research-driven brands, or competitive markets where you want to stand out as the definitive source.

Friendly

Warm, encouraging, and human. Best for education, coaching, or brands that build long-term customer relationships.

Educational

Structured, explanatory, and thorough. Best for documentation, how-to content, or industries where readers need to understand a topic before they can act.

Content language

Set the language for all generated content for this domain. Enter a BCP 47 language code such as en for English or fr for French. Rankahead uses this setting to generate posts entirely in your chosen language, including headings, body text, and meta descriptions.

If you operate multiple regional websites, create a separate domain for each locale and configure the appropriate language code per domain.

Blocked words

Provide a list of words or phrases that should never appear in generated content. Common uses include:

• Competitor brand names you do not want to promote
• Internal jargon that does not belong in public-facing content
• Terms that are legally restricted in your industry
• Words that conflict with your brand guidelines

Enter each term on a separate line. The AI treats blocked words as hard constraints and rephrases any passage that would otherwise include them.

Blocked words apply to generated text only. They do not affect prompt tracking, analytics, or competitor data.

Internal links

Provide a list of URLs from your own website that you want the AI to reference inside generated blog posts. Rankahead incorporates these links naturally into the content to improve internal linking structure and guide readers to your most important pages.

Good candidates for internal links:

• Product or feature pages
• Case studies and testimonials
• Pricing or comparison pages
• Other high-value blog posts you want to boost

Enter one URL per line. The AI will include them contextually rather than forcing them into unrelated paragraphs.

Add your most commercially important pages first. The AI prioritizes links that are relevant to the post topic, so having a focused list increases the chance each link appears in a post where it makes sense.

Competitor domains

List the website URLs of your main competitors. Rankahead uses this list for content-level competitor analysis — for example, identifying topics where competitors receive AI citations but your brand does not.

This field is separate from the Competitors tab on your domain, which tracks competitor brand mentions inside AI-generated answers. The competitor domains field here is used specifically to shape content strategy.

How content settings affect generation

When you trigger a blog post, Rankahead passes all of these settings to the generation pipeline:

Value prop + Target audience → Core messaging and angle
Tone of voice               → Writing style and vocabulary
Content language            → Output language
Blocked words               → Hard exclusion rules
Internal links              → In-body link placement
Competitor domains          → Differentiation framing

Filling in every field produces the most consistent and on-brand output. Leaving fields blank causes the AI to fall back on generic defaults, which typically results in less differentiated content.

Blog post generation

Generate and publish AI-optimized blog posts for your domain.

Domains

Add and manage the domains these settings apply to.